Is Political Marketing New Words or New Practice in UK Politics?

Political Engineering and Party Politics in Papua New Guinea

In this article I investigate whether ‘political engineering’ can work to address problems of party system instability in new democracies. I look at the ambitious recent attempts to engineer the development of stable party politics in Papua New Guinea, one of the few post-colonial states to have maintained an unbroken record of democratic government. Despite its enviable status in this regard, ...

Citizen Consumers: towards a new marketing of politics

New Digital Media Marketing and Micro Business: A UK Perspective

This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practice is explored. Despite the significance of marketing and innovation to SMEs,...

Marketing Strategy and Political Campaigning: A UK Resource-Based Perspective

The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...

A New Pharmaceutical Environment in Iran: Marketing Impacts

For nearly 25 years, Iranian Pharmaceutical market has been a closed and centrally controlled one. Although some initiatives have been introduced during the last decade, yet the system is characterized as a closed one and lacks real competition. The current situation of drug in Iran may be characterized as: Intense price control by the Drug Authority i.e. Ministry of Health Ban of d...